VESTING FOCUS ON BRINGING QUALITY FLOUR TO EACH HOUSEHOLD
The past few years have seen a rise in number of conscious eaters. People are more inclined towards eating healthy food, made out of wheat which is not just healthy but also wholesome. According to projections, the wheat flour market is to register increase from $160.66 billion in 2021 to $210.77 billion in 2028, with a CAGR of 3.95 percent over the years 2021 to 2028, as per a report of Fortune Business Insights. Being established in 1988, Poonam Roller Flour mills is the front runner in manufacturing and delivering daily consumption products like Wheat Flour, Maida, Atta, Suji, Rava and more that are superior in quality
The most important thing for the customer is to receive a highquality product that is reliable and will be delivered on time. This is an issue not only for the company in question but also for the other competitors in the market. “Our role comes at this place where the experienced team of Poonam Roller Flour Mills group ensures that the quality of every batch supplied is checked thoroughly with a process-driven approach thereby ensuring consistency in quality in line with customer requirements. We as a company have been proactively taking feedback from our customers and incorporating the necessary changes to improvise the processes from time to time”, says Ghani Lalwani, Director.
The company can stand apart from its competitors due to the quality, scale, service and personalized relationship with its customers. “We provide authentic, consistent quality with no added colours and preservatives. We provide various wholesome nutritious products like Rawa, Upma, Laddu, Uttapam, Kheer, Idli, Porridge etc. and Other Special Products. We also offer various byproducts of Maida, Sooji and Rawa. Our goal is to consistently deliver the highest standards of quality while utilizing resources and technologies that are always improving in order to exceed our customers' expectations”, speaks Ghani Lalwani.
Haresh Lalwani established the firm 35 years ago with a mission to develop western India's largest flour mill plant, and his son Ghani Lalwani carried on the legacy business. Ghani Lalwani runs the business's daily operations with a team of specialists, while Haresh Lalwani plans the group's strategy. The supervisory and managerial team of Poonam Roller Flour Mills Group has more than 200 years of combined expertise. They have continually been able to improve their process, which has helped them win the trust of corporate clients. The company has developed the largest single-location silo capacity in western India to meet the rising demands. To further augment its capacity, Company is installing best in class state of art milling machines of Buhler, Switzerland to help increase its purchase share of customers. Through its divisions in Maharashtra (Satara and Kopargaon) and Gujarat (Baroda), the company serves customers throughout those states. By March 2023 Company will have a crushing capacity close to 5,00,000 metric tonnes annually from the existing level of 2,75,000 metric tonnes of flour every year. This will effectively put the company in league of top flour mill companies having large capacity across India.
Poonam Roller Flour Mills is hopeful that it will be able to maintain its growth at a CAGR of 30 percent over the course of the next three years and reach a turnover of INR 1500 Cr. As more people eat ready-to-eat food and snacks, organized flour mill businesses will increase automatically. As a result, unorganized businesses are losing market share because the price gap has practically closed and they can't match high-end milling factories' quality. Poonam Roller Flour Mills’ objective is to establish itself as the leading provider of wheat milling services globally and win the trust of its clientele.